Kwon Da-na runs a clothing shop in Gangnam's trendy Apgujeong neighborhood. Out of the streets of Gangnam, which is the part of Seoul south of the Han River, businesses are using Psy and his song to help sell products.Īnd some other merchants say ever since "Gangnam Style" went viral, they have seen an increase in foreign shoppers. We did a survey in Los Angeles and found 70 percent of respondents said they wanted to visit Korea after they saw the video." "It has attracted more Western fans and made them interested in Korea. "I think Gangnam Style is bringing up Korea's brand value," said Je Sang-won, who heads the Korea Tourism Organization's Halyu, or Korean Wave, division. And is what many say is South Korea's most successful cultural export.įor those reasons, some believe "Gangnam Style" can be used to import many foreign visitors and money. It has ranked high on music charts in Asia, Europe and North America. "Gangnam Style" is one of the most viewed videos ever on the Internet. "There was a flash mob in our school that did it, the Gangnam Style." "It was basically my whole school knew about it, it was crazy," said Martinez. Martinez says even back home in Texas the song is a big hit. And now the South Korean tourism industry is hoping to cash in on the song's international success.Īlexis Martinez, 14, is in a tour group that is learning the dance made famous by South Korean musician Psy in his video Gangnam Style. The South Korean pop song and music video "Gangnam Style" has gone viral worldwide.
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